{"id":13303,"date":"2025-01-16T14:49:32","date_gmt":"2025-01-16T20:49:32","guid":{"rendered":"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/?p=13303"},"modified":"2025-02-06T13:26:05","modified_gmt":"2025-02-06T19:26:05","slug":"jesus-isnt-a-product-were-selling-and-other-evangelism-no-nos","status":"publish","type":"post","link":"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/2025\/01\/jesus-isnt-a-product-were-selling-and-other-evangelism-no-nos\/","title":{"rendered":"Jesus Isn&#8217;t a Product We&#8217;re Selling (and Other Evangelism No-No&#8217;s)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-coblocks-highlight\"><mark class=\"wp-block-coblocks-highlight__content\">This post is the first in a six-part series, <strong>6 Barriers to Sharing Your Faith\u2014And How to Overcome Them<\/strong>, taken from the book, <em><a href=\"https:\/\/hubs.la\/Q032V1Vv0\" target=\"_blank\" rel=\"noreferrer noopener\">Lit Up with Love: Becoming Good-News People in a Gospel-Starved World<\/a> <\/em>by Derwin L. Gray. If you like what you&#8217;re reading, you can click through to the next post when you&#8217;re finished reading this one. <\/mark><\/p>\n\n\n\n<p>If sharing the gospel with other people is meant to be a way of life for a disciple of Jesus, why do most of us not share our faith? Lifeway Research offers some insight from their study of unchurched Americans: Despite the openness and relationships with Christians, few unchurched Americans have ever had someone explain exactly how to become a Christian or why they should think about doing so. <a href=\"https:\/\/research.lifeway.com\/2021\/09\/09\/christians-dont-share-faith-with-unchurched-friends\/\">Only 3 in 10 unchurched Americans (29%)<\/a> say a Christian has ever shared with them one-on-one how a&nbsp;person becomes a Christian. <\/p>\n\n\n\n<p>What keeps us from doing this? Theologian Ken Boa, in his book, <em>Conformed to His Image<\/em>, suggests that most followers of Jesus do not share their faith because of six common barriers:<\/p>\n\n\n\n<ol type=\"1\"><li><strong>The Barrier of Method<\/strong><\/li><li>The Barrier of Fear<\/li><li>The Barrier of Inadequacy<\/li><li>The Barrier of Indifference<\/li><li>The Barrier of Shame<\/li><li>The Barrier of Time<\/li><\/ol>\n\n\n\n<p>Note: Derwin Gray changed Boa\u2019s Barrier #5 from A Barrier of Isolation to A Barrier of Shame.<\/p>\n\n\n\n<p>Before I talk about these six barriers, let\u2019s adjust our mindset. <strong>These barriers aren\u2019t walls; they\u2019re invitations.<\/strong> When you\u2019re lit up with love, you know that barriers are opportunities to press deeper into Christ and rely on the Holy Spirit\u2019s power.<\/p>\n\n\n\n<p>When you choose to let God walk with you past the barriers, three things will happen:<\/p>\n\n\n\n<ul><li>You will fall deeper in love with Jesus because you will discover how good it is to rest in his indwelling presence. (Read John 15:5-8.)<\/li><li>You will be sensitive to God\u2019s missional heart to reach the lost.<\/li><li>Your confidence as an everyday missionary will flourish. Instead of trying to do God\u2019s job, you will let him do his job through you<\/li><\/ul>\n\n\n\n<h1>The Barrier of Method<\/h1>\n\n\n\n<p>The Barrier of Method Evangelism, which is sharing the gospel, is often associated with high-pressure sales techniques, and that\u2019s an understandable barrier for a lot of us when it comes to sharing our faith. <strong>Jesus isn\u2019t a product we\u2019re selling, and people shouldn\u2019t feel pressured or like we\u2019re just trying to \u201cclose the deal.\u201d<\/strong> Here are a few unhelpful methods of sharing Jesus with the lost that turn even Christians away from conversations about faith.<\/p>\n\n\n\n<p><strong>The Flame Thrower.<\/strong> This person is on a college campus or downtown in a city near you. They are experts at spewing hate at people who don\u2019t know God. Instead of offering friendship to sinners like Jesus did, these misguided people are offering condemnation.<\/p>\n\n\n\n<p><strong>The Big-Game Hunter.<\/strong> This person is looking for the next head (convert) they can place on their trophy wall. They are not driven by the love of Christ; they are driven by ego.<\/p>\n\n\n\n<p><strong>The Awkward Guy.<\/strong> This person doesn\u2019t read the room\u2014they barrel forth like an unbroken horse into conversations about Jesus. In my early years of following Jesus, I was this guy. I had so much zeal but not the spiritual maturity to connect well with people and share the gospel. I was moving in my own strength, not the Holy Spirit\u2019s\u2014which made me awkward when sharing Jesus. (Remarkably, people still came to faith in Christ!)<\/p>\n\n\n\n<p><strong>The Faker<\/strong>. This person knowingly waters down the gospel to make it appealing to the lost. They present Jesus as a self-help coach. Instead of sharing how Jesus overthrew sin, death, and evil, they make him sound like a divine butler.<\/p>\n\n\n\n<p><strong>The Body Slammer.<\/strong> This person puts an intense amount of pressure on people to follow Jesus. Once a pastor told me he led a man to Christ while in a public bathroom. I found myself thinking, He probably said yes so he could use the restroom in peace!<\/p>\n\n\n\n<p>Yes, Scripture tells us that the gospel is offensive\u2014but our approach to sharing it doesn\u2019t have to be. (Read 1 Corinthians 10:32.) Sadly, we as followers of Jesus can become offensive in how we talk to people who don\u2019t know him\u2014bringing judgment or condescension, or treating them like a box to check on our Jesus follower to-do list. <strong>The gospel is offensive because grace is offensive<\/strong>: The fact is, we are sinners in need of a Savior, and there is nothing we can do to save ourselves. When I first heard that I was a sinner in need of a Savior, I was offended. Like most people do, I said, \u201cI\u2019m a good person.\u201d Only when the Holy Spirit gave me eyes to see that only God is good and that everyone has sinned did I become aware of my need for Jesus. righteous-making Savior named Jesus. He is the Lord of the universe. And through faith in him, you can be rescued from darkness and brought into his marvelous light!<\/p>\n\n\n\n<p>When you\u2019re ready, read on about <a href=\"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/2025\/01\/this-is-the-biggest-barrier-to-sharing-our-faith\">The Barrier of Fear<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/hubs.la\/Q032V1Vv0\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" width=\"1024\" height=\"341\" src=\"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/Lit-Up-with-Love-1024x341.jpg\" alt=\"\" class=\"wp-image-13304\" srcset=\"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/Lit-Up-with-Love-1024x341.jpg 1024w, https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/Lit-Up-with-Love-300x100.jpg 300w, https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/Lit-Up-with-Love-768x256.jpg 768w, https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/Lit-Up-with-Love.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-container-4 wp-block-columns\" style=\"padding-top:2.5rem;padding-right:2.5rem;padding-bottom:2.5rem;padding-left:2.5rem\">\n<div class=\"wp-container-1 wp-block-column\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"420\" height=\"553\" src=\"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/pic_420_Gray_Derwin.jpg\" alt=\"\" class=\"wp-image-13305\" srcset=\"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/pic_420_Gray_Derwin.jpg 420w, https:\/\/www.navpress.com\/sites\/thedisciplemaker\/wp-content\/uploads\/sites\/4\/2025\/01\/pic_420_Gray_Derwin-228x300.jpg 228w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-3 wp-block-column\" style=\"flex-basis:75%\">\n<h2>Derwin L. Gray<\/h2>\n\n\n\n<p><strong>Dr. Derwin L. Gray&nbsp;<\/strong>is the co-founding and lead pastor of Transformation Church (TC), one of the fastest growing churches in America. TC is a multiethnic, multigenerational, mission-shaped community near Charlotte, NC. Pastor Derwin and his wife, Vicki, have been married since 1992 and have two children: daughter, Presley, and son, Jeremiah. He is a bestselling author of several books including&nbsp;<em>The Good Life<\/em>,&nbsp;<em>Limitless Life<\/em>,&nbsp;<em>God, Do You Hear Me?<\/em>,&nbsp;<em>Building a Multiethnic Church<\/em>, and&nbsp;<em>How to Heal Our Racial Divide<\/em>.<\/p>\n\n\n\n<div class=\"wp-container-2 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.derwinlgray.com\/litupwithlove\">DERWIN GRAY<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If sharing the gospel with other people is meant to be a way of life for a disciple of Jesus, why do most of us not share our faith? Lifeway Research offers some insight from their study of unchurched Americans: &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Jesus Isn&#8217;t a Product We&#8217;re Selling (and Other Evangelism No-No&#8217;s)\" class=\"read-more button\" href=\"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/2025\/01\/jesus-isnt-a-product-were-selling-and-other-evangelism-no-nos\/#more-13303\">Read more<span class=\"screen-reader-text\">Jesus Isn&#8217;t a Product We&#8217;re Selling (and Other Evangelism No-No&#8217;s)<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":13444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":""},"categories":[613,617,3,7],"tags":[711,709,190,710],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jesus Isn&#039;t a Product We&#039;re Selling (and Other Evangelism No-No&#039;s) - The Disciplemaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.navpress.com\/sites\/thedisciplemaker\/2025\/01\/jesus-isnt-a-product-were-selling-and-other-evangelism-no-nos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jesus Isn&#039;t a Product We&#039;re Selling (and Other Evangelism No-No&#039;s) - The Disciplemaker\" \/>\n<meta property=\"og:description\" content=\"If sharing the gospel with other people is meant to be a way of life for a disciple of Jesus, why do most of us not share our faith? 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